“Welcome back to the DECA Playbook where we turn your DECA goals into winning plays. I’m your coach…”
A common phrase you may hear weekly on the variety of West Forsyth DECA social media platforms like facebook, instagram, and TikTok, is something that started as just an idea, and quickly sprung into a engaging social media campaign that aids in the success of West Forsyth DECA.
Emme Martin and Josephine Barbre (VP’s of Marketing) began this idea at the beginning of the 2025-2026 school year. Through brainstorming techniques regarding ideas, names, and taglines for the campaign, the DECA Playbook was created. The idea stems from a idea of coaching techniques to give to the West Forsyth DECA chapter. Due to the large size of the chapter, individual advice with every member can be challenging. Thus, the officers began the idea of coaching through social media and the DECA Playbook began, providing winning plays and coaching for all members.
The DECA Playbook is designed to highlight West DECA’s officers, experienced members, and advisors to provide their best tips and tricks to success not just in DECA but in the real world. The episodes are designed to be anywhere from one to two minutes long as short videos tend to gain the most engagement in the target demographic of the campaign. These contain a scroll stopping question that grasps the attention of the audience, to then go deeper with another question regarding DECA and asking for personal advice, anecdotes, and/or guidance regarding DECA related activities but also business scenarios. The episodes are advertised weekly on Fridays at 4 PM. Furthermore, when attending conferences, the DECA Playbook posting frequency increases as conferences are a great opportunity to gain advice from DECA members from other schools as well as insight from State officers and leaders in Georgia DECA. It provokes networking opportunities and allows to make connections.
Are you ready for your goals to be turned into winning plays? Tune in to the next episode DECA Playbook on February 6th highlighting one of the Career Development officers, Amshu Kambala.
